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Research papers
New challenges to market researchers
The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
Research papers
Consumer attitudes towards future energy sources and products
This paper outlines the results of some fundamental research into consumers' attitudes to energy conservation, and to future energy sources and products. The research was conducted via a series of eight group discussions with consumers in Britain....
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Sadler, Liz Spencer
June 15, 1982
Research papers
Marketing long haul holidays to Australia
This paper is concerned with the use of market research to adjust the marketing stance of the Australian Tourist Commission in the light of changing conditions in their main European markets, so that the appeal of Australia is maximised as a long...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: John Goldsworthy, Chris Friend, Judy Morrell
Company: Marplan Forschungsgesellschaft mbH
June 15, 1982
Research papers
The role of the financing intermediary as an important link between money suppliers and ultimate borrowers
Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Philip P. Todd
June 15, 1982
Research papers
The everyday-life-approach as a new research perspective in opinion and marketing research
The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
Research papers
