Resources Library by ANA

U.F.O. (Understanding Fifties and Over)

This paper describes the research conducted by OMD UK Group into the 50+ market. The first phase of the research was carried out in the United Kingdom and is now being rolled out across Europe. Some of the early findings from Europe are included in...

Catalogue: ESOMAR Conference On Age 2005

Author: Jo Rigby

Company: OMD Group

January 30, 2005

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Nayantara Chakravarthi, Kalpana Kar

May 11, 2004

The Canadian experience in developing an outdoor reach & frequency model

This paper describes the utilization of GPS/cellular technology to record routes/distances traveled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Joanne van der Burgt, Mary E. Falbo

June 20, 2003

Modeling viewers from set-tuning data in Boston

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Erwin Ephron, Stu Gray

June 17, 2003

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001

Authors: Jim Hatch, Sigisbert Ratier

May 1, 2001

How new and different are consumers in the digital marketplace?

Will the digital marketplace redefine consumer lifestyles? Does networking improve the quality of our lives? What is the overall trend when it comes to internet usage and what trends can be observed with respect to specific sites and services? In...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 2000

The Internet

This paper discusses what some cynics in the United States call the Internet, the World White Web. Much has been said about the perceived American stereotypical netizen: is Caucasian, upper-income, and college-educated. Is the Internet about race, is...

Catalogue: Ethnic Marketing 2000

Author: Reynaldo Caudillo

July 1, 2000

Untangling the European web

This paper examines demographic and targeting benchmarks for online media planning taking a critical look at the currently used terminology and suggests new approaches such as the link of frequency of web usage mid intensity (surfing time).

Catalogue: ESOMAR Net Effects 1999

Authors: Jennifer Baum, Susanna Rehbein

June 15, 1999

Profiling media users

The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen

Company: KANTAR TNS Malaysia

October 20, 1998