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Untangling the European web

Date of publication: June 15, 1999

Catalogue: ESOMAR Net Effects 1999

Authors: Jennifer Baum, Susanna Rehbein

Abstract:

This paper examines demographic and targeting benchmarks for online media planning taking a critical look at the currently used terminology and suggests new approaches such as the link of frequency of web usage mid intensity (surfing time).

Jennifer Baum

Author

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Susanna Rehbein

Author

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Untangling the European web

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Rehbein and Baum (2000a, June 15). Untangling the European web. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/untangling-the-european-web-5580


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Citation

Baum and Rehbein (1999a, June 15). Untangling the European web. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/web-interviewing