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Research papers

Fourth generation media planning systems

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Jean-Louis Laborie, Gilles Santini
November 11, 1996
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Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/fourth-generation-media-planning-systems


Research papers

Media observer

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Jean-Louis Laborie, François Charton
June 15, 1994
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Citation

Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/media-observer


Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research papers

Telematics at the service of marketing

Today, the search for efficiency and productivity has taken on new forms. For equal technical and financial attitudes and potentials, this competition is hereinafter based on new criteria: the quality of the data-transmission and the service offered...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Philippe Dorey, Jean-Louis Laborie
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Dorey and Laborie (1987a, June 15). Telematics at the service of marketing. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/telematics-at-the-service-of-marketing


Research papers

Europe 1

The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Robert Parturier, Jean-Louis Laborie
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Parturier and Laborie (1987a, June 15). Europe 1. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/europe-1


Research papers

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Claude Giblin, Jean-Louis Laborie
August 23, 1981
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Citation

Giblin and Laborie (1981a, August 23). Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/evaluation-of-the-differential-fares-policy-contemplated-for-the-t-g-v-very-fast-train-service-in-france


Research papers

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French)

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Claude Giblin, Jean-Louis Laborie
August 23, 1981
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Citation

Giblin and Laborie (1981a, August 23). Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/evaluation-of-the-differential-fares-policy-contemplated-for-the-t-g-v-very-fast-train-service-in-france-french-