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Research papers

Research and decision

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market...

Catalogue: ESOMAR Congress 1956: Advertising Research
Authors: H. S. Rich, J. S. Smith
June 15, 1956
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Citation

Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/research-and-decision


Research papers

Market research for petroleum products in the automotive field

Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: D. Leerentveld
June 15, 1956
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Citation

Leerentveld, D. (1956a, June 15). Market research for petroleum products in the automotive field. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/market-research-for-petroleum-products-in-the-automotive-field


Research papers

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Pierre Lacoste
June 15, 1956
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Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-


Research papers

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Henry Charles Briant
June 15, 1955
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Citation

Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/some-comments-on-the-use-of-3d-and-strip-film


Research papers

Service after sale and studies of market for business

Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Archibald Maddock Crossley
June 15, 1955
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Citation

Crossley, A. M. (1955a, June 15). Service after sale and studies of market for business. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/service-after-sale-and-studies-of-market-for-business


Research papers

What are durable and capital goods?

For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: N. H. Pearson
June 15, 1955
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Citation

Pearson, N. H. (1955a, June 15). What are durable and capital goods?. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/what-are-durable-and-capital-goods-