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Research papers

The relationship between the collection of information and computerized methods (French)

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973
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Citation

Brousse, J. . (1973a, October 01). The relationship between the collection of information and computerized methods (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relationship-between-the-collection-of-information-and-computerized-methods-french-


Research papers

The relationship between the collection of information and computerized methods

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973
×

Citation

Brousse, J. . (1973a, October 01). The relationship between the collection of information and computerized methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relationship-between-the-collection-of-information-and-computerized-methods


Research papers

How simple elicitation helped solve an advertising problem

We had hoped in this written paper to give you full details of how research helped us to solve a given advertising problem. What we have decided to do is to outline in this paper the general structure of the problem we had to solve. The research we...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Elizabeth Fallaw, Mary Tuck
June 15, 1973
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Citation

Fallaw and Tuck (1973a, June 15). How simple elicitation helped solve an advertising problem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-simple-elicitation-helped-solve-an-advertising-problem


Research papers

Selection of global target markets

As more and more companies seek new opportunities overseas, the question of how to select the "right" markets becomes an increasingly important issue. In particular the wide range of possible markets and the plethora of available information suggests...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas
September 1, 1972
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Citation

Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/selection-of-global-target-markets


Research papers

Data collection in research projects amongst the whole family

This paper deals with two case histories. The first is a study of the market (in Great Britain) for maps and was designed to measure details of the existing map population, the uses to which it is put and by whom. The second is a study of transport...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: John A. Samuels, P. L. Atkinson
June 15, 1972
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Citation

Samuels and Atkinson (1972a, June 15). Data collection in research projects amongst the whole family. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-collection-in-research-projects-amongst-the-whole-family


Research papers

Self-completion questionnaires (Part II)

Our own experiment found no greater tendency for self-completion to yield critical answers: in this respect the two methods of data collection produced results which were very similar indeed. A likely explanation by which this finding can be...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part II). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-ii-


Research papers

Marketing in the realm of purchasing

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research...

Catalogue: The European Marketing Research Review 1969
Author: Jurgen H. Lietz
August 1, 1969
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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing


Research papers

General Comment (Group no. 3)

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/general-comment


Research papers

The application of stochastic processes by studying switches and stability

The aim of this work is ''building out" the simple Markovian model in a more realistic direction assuming that the time between sequencial purchases is variable. To study the complete relationship between "the marketing input variables" and brand...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Harald Hamre
November 1, 1968
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Citation

Hamre, H. (1968a, November 01). The application of stochastic processes by studying switches and stability. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-stochastic-processes-by-studying-switches-and-stability