Abstract:
Our own experiment found no greater tendency for self-completion to yield critical answers: in this respect the two methods of data collection produced results which were very similar indeed. A likely explanation by which this finding can be reconciled with Scott's is the fact that our use of interviewers to recruit informants had the same inhibiting effects as using them to conduct an interview. Informants filling the questionnaire consciously or unconsciously envisaged their replies being read by the interviewer who had given them the questionnaire. Indeed, the similarity between the responses to the two methods of questioning was more remarkable than any differences, and likely to be of more practical significance. The rest of this section goes on to explore the meaning and implications of these divergencies, and to suggest ways of narrowing or widening the gap as appropriate.
This could also be of interest:
Research Papers
Self-completion questionnaires (Part I)
Catalogue: The European Marketing Research Review 1971
Author: John Nolan
 
June 15, 1971
Research Reports
Report on Grecian 2000 self-completion questionnaire
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 3, 1974
Research Reports
Interim report on the Grecian 2000 self-completion questionnaire
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 8, 1974
