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Research papers

Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ortrun Venth
June 15, 1982

Research papers

Experiment on a consumer computer communication system

Interactive videotext is a system enabling the user to obtain information by telephone, this being connected to an information-providing service by means of a small terminal with screen and keyboard. The procedure is interactive in that it implies...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Jacques Bertrand, Marianne de Souza
June 15, 1982

Research papers

Multivariate data analysis and consumer behaviour

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Yves Evrard
June 15, 1982

Research papers

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1982

Research papers

New challenges to market researchers (German)

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982

Research papers

Consumer confidence, expenditure, and curtailment

In this study, we will analyze the data of the consumer surveys in The Netherlands, with help of principal component analysis. The derived components and the index of consumer sentiment are used as predictors of consumer expenditure, along with...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Willem Frederik van Raaij, Henk J. Gianotten
June 15, 1982

Research papers

Slow to moderate economic growth prospects in advanced industrial countries

In the first part, the various possible physical constraints on economic growth are analysed The conclusion is that there are no absolute physical limits to food production and that there is no universal or absolute physical scarcity of raw...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Laszlo Unger
Company: Givaudan
June 15, 1982

Research papers

The pessimism with technology

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982

Research papers

Measuring the possible sales returns from retail linear displays

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Antoine Pillet, Jean Bigant
June 15, 1982