Resources Library by ANA

Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024

Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene

Company: Euromonitor International

January 1, 1970

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024

Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy

Companies: Zappi, MARS, Mars Wrigley

January 1, 1970

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024

Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul

Companies: The Hellenic Research House, BAREM Research

January 1, 1970

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024

Authors: Sandrine Morel, Delphine Vantomme

Companies: Human8, LOreal

January 1, 1970

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024

Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma

Companies: Nexxt Intelligence | inca, Prodege, Holland & Barrett

January 1, 1970

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024

Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart

Companies: Ricola, Human8

January 1, 1970

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024

Authors: Ajay Bangia, Rollo McIntyre, Jim Legg

Company: IPSOS

January 1, 1970

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024

Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon

Companies: Puratos, IPSOS, University of Savoie Mont Blanc

January 1, 1970

Opening Keynote Jeremy Gutsche

Catalogue: Congress 2022: 75th Anniversary

Author:

January 1, 1970