Resources Library by ANA

Who questions the questioners?

Catalogue: Congress 2023

Authors: Judith Passingham, Jon Puleston, Cecile Carre, Otto Hellwig, Sandy Casey, Nancy Brigham

Companies: ESOMAR, IPSOS, Dynata, Bilendi, Innovate MR

October 5, 2023

Dealing with disruption

Hear how COVID-19 has impacted business strategy, ways of working, and decision making.

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Finn Raben, Michelle Gansle, Jon Puleston, Kristen Griffith

April 30, 2020

The real why and the hidden who

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jon Puleston, Christopher Graves

Companies: Ogilvy, Kantar

September 8, 2019

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves

September 8, 2019

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018

Author: Jon Puleston

September 23, 2018

Will they like it

Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Jon Puleston

Company: Kantar

May 23, 2018

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jason Brownlee, Jon Puleston

Company: Kantar

December 4, 2017

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by...

Catalogue: Congress 2017: Visionary

Author: Jon Puleston

Company: Kantar

November 10, 2017

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations

Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Company: Kantar

June 15, 2015