Resources Library by ANA

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Emil Baschnonga, Georgette Lubbock

January 25, 1984

Changing marketing problems require flexible MMIS approaches

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Thomas R. Ottinger, Manfred Grünerwald

January 25, 1984

Process from research to information business

In 1975 we started building our first data bank without an existing model. So far we have met with many problems and challenges which are centrally connected with the research institute's change of role from a researcher to a data producer. This is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Leila Lotti, Markku Takanen

January 25, 1984

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1983

Evaluating tourism at a 'last frontier'

This paper describes the first comprehensive survey of travel conducted in the Northern Territory of Australia. As with many countries with small populations but many features of national and historical interest to travellers, tourism is very...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: David T. Bottomley, George Rennie

June 15, 1983

Is the Japanese market difficult for foreign exporters to enter?

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Tom Hara

June 15, 1983

The change from national to international research: A turbulent journey into a changing European business and economics environment

A case history of the development of a 12 nation survey from its national origins to international execution and completion. It is an illustration of the continuing problem facing international researchers of how to conduct research that is...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Chris Jarret, Stafford Crossman

June 15, 1982

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: CITICORP B.V.

June 15, 1982

A practical approach to testing worldwide campaigns

A user reports on the problems encountered in analysing the international advertising campaigns of a major industrial concern, and the solutions that were found. Increased export trade and the growing importance of worldwide production (and its...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Claus Merbold

October 1, 1981