The change from national to international research: A turbulent journey into a changing European business and economics environment
Abstract:
A case history of the development of a 12 nation survey from its national origins to international execution and completion. It is an illustration of the continuing problem facing international researchers of how to conduct research that is actionable by both central and local managements. This paper deals with the considerations surrounding a survey into the developing breakfast cereal market in Europe, and the evolution of research from a national to an international basis. There is a discussion of the objectives behind the KELLOGG commissioning and specification of the survey, and of how the knowledge from individual country research was integrated into an international survey.
This could also be of interest:
Research Papers
Adapting to the changing environment
Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Carla Millar, Stane Saksida, Tit Turnsek
 
April 1, 1995
Research Papers
Decision making in a changing environment
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Barjanski, Jean-Philippe Faivre, Jean-Paul Frappa
 
June 15, 1979
Research Papers
The impact of climate change on business
Catalogue: Congress 2008: Frontiers
Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray
Companies: Market Analysis, GlobeScan Incorporated
September 26, 2008
