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Changing marketing problems require flexible MMIS approaches

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Thomas R. Ottinger, Manfred Grünerwald

Abstract:

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Thomas R. Ottinger

Author

This is a long description of some author details.

Manfred Grünerwald

Author

This is a long description of some author details.

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Citation

Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/changing-marketing-problems-require-flexible-mmis-approaches-