Back

Changing marketing problems require flexible MMIS approaches

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Thomas R. Ottinger, Manfred Grünerwald

Abstract:

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Thomas R. Ottinger

Author

This is a long description of some author details.

Manfred Grünerwald

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/changing-marketing-problems-require-flexible-mmis-approaches-