Abstract:
The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.
Date of publication: January 25, 1984
Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Thomas R. Ottinger, Manfred Grünerwald
Abstract:
The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.
This is a long description of some author details.
This is a long description of some author details.
O'Driscoll, A. (1997a, June 15). Changing 'deliveryscapes' in marketing. ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/changing-deliveryscapes-in-marketing
Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/the-impact-on-marketing-research-of-mmis-and-scanning-data
Pennisi and Ibba (1984a, January 25). Statistical and individual data bases supporting MMIS . ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-