Back

Changing marketing problems require flexible MMIS approaches

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Thomas R. Ottinger, Manfred Grünerwald

Abstract:

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Thomas R. Ottinger

Author

This is a long description of some author details.

Manfred Grünerwald

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Changing 'deliveryscapes' in marketing

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Aidan O'Driscoll

 

June 15, 1997

×

Citation

O'Driscoll, A. (1997a, June 15). Changing 'deliveryscapes' in marketing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/changing-deliveryscapes-in-marketing


Research Papers

The impact on marketing research Of MMIS and scanning data

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: R. G. Whyte, T. MacNeary

 

June 15, 1987

×

Citation

Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-impact-on-marketing-research-of-mmis-and-scanning-data


Research Papers

Statistical and individual data bases supporting MMIS

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Elio Pennisi, Giancarlo Ibba

 

January 25, 1984

×

Citation

Pennisi and Ibba (1984a, January 25). Statistical and individual data bases supporting MMIS . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-