Resources Library by ANA

Your Honor, we have lost our edge

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Catalogue: Congress 2018

Authors: Katia Pallini, Annelies Verhaeghe

September 23, 2018

How can market research become part of a digital eco-system?

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Catalogue: Asia Pacific 2017: Discoveries

Author: Richard (Ruixing) Zong

May 17, 2017

Research World (January-February 2017)

The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and...

Catalogue: Research World 2017

Author: ESOMAR B.V.

February 1, 2017

Loading qualitative 2.0

As the world changes, humans evolve to new consumption and communication modes. Formats like t20 cricket, tequila shots, speed dating, mobisodes, express delivery, BBM and twitter symbolize this evolution. in this new world, clients need quick,...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Vishal Sampat, Vartika Hali, Anupama Wagh-Koppar

Company: KANTAR TNS Malaysia

November 8, 2012

Second life

This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in...

Catalogue: Congress 2007: Excellence

Authors: François Abiven, Emilie Labidoire

Company: Reperes

September 19, 2007

Construction of innovation environments

There is not a single path to innovation. Instead, this complex process has styles and modes.The paper describes processes and addresses instruments that have helped the authors to build 'innovation environments', both within their own company and...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Jorge Karol, Carmen Suen Blanc

February 27, 2005

Research World (October 2001)

The 2001 ESOMAR Congress in Rome involved no easy assumptions. Indeed there was a possibility, in the light of the unprecedented and tragic events of September 11, that the Congress would not take place. Making reference to the situation in his...

Catalogue: Research World 2001

Author: ESOMAR B.V.

October 1, 2001

The workers' evolution

This paper investigates how workplace structures throughout Europe are changing, driven by the new economic and social environment. New research amongst leading employers in the United Kingdom will help reveal how organisations are responding to the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Quentin Ashby, Steve Aumayer, Niamh Bryan

September 23, 2001

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001

Author: José Ignacio Wert

May 1, 2001