Abstract:

As the world changes, humans evolve to new consumption and communication modes. Formats like t20 cricket, tequila shots, speed dating, mobisodes, express delivery, BBM and twitter symbolize this evolution. in this new world, clients need quick, concise and digestible information for decision-making. time- poor respondents, overloaded with information, have limited capacity for introspection and sharing. However, qualitative research continues to be a long conversation with an impatient respondent and a verbose report for an eager client. Loading Qualitative 2.0 (beta) is an approach that is cognizant of these changes, to help research be in-tune with real world dynamics.