Resources Library by ANA

Split Foot quantitative research into Odor Eaters

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1976

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1979

Constant surveillance

This paper focuses on aspects of Qualitative Research, where it has played the role of Sherlock Holmes to dig deep into consumer context and generated options to crack barriers and deliver new insights.It is based on the premise that Qualitative...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Neerja Wable, Sharmila Das, Anand Verdhan Sinha, Harjyoti Ghai

Company: IMRB International

November 10, 2002

Six Sigma in marketing and marketing research

The objective of this paper is to highlight the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research. Six Sigma concepts are revolutionizing the marketing process and,...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Hara Prasad Nanda, Niloy Sanyal

September 22, 2002

A virtual testing approach to improve new product success rates

Today much more knowledge about what it takes to create a successful new product is available, yet four out of five new products still fail. This paper examines some of the possible reasons for this 'lack of progress' and makes a case that challenges...

Catalogue: Asia Pacific 2004

Authors: Lionel Wang, Karl Irons, Henry Xin

Company: Market-Guide Consulting (China) Co., Ltd.

March 28, 2004

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli

May 15, 2005

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

October 1, 1981

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Fausto Falcone, Mario Figini

Company: Nestlé

June 15, 1991

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Tom McGee

Company: Givaudan

June 15, 1991