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Leveraging AI-enabled A/B testing to build out winning concepts

Date of publication: October 13, 2021

Catalogue: Webinars 2021

Companies: Quilt.AI, The Coca-Cola Company

Authors: Clodagh Forde, Angad test Chowdhry

Abstract:

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept development and a more robust, yet efficient way to generate new ideas. The presentation is also co-hosted by Clodagh Forde of The Coca Cola Company.



Clodagh Forde

Author

This is a long description of some author details.

Angad test Chowdhry

Author

This is a long description of some author details.

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Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts