Leveraging AI-enabled A/B testing to build out winning concepts

Date of publication: October 13, 2021

Catalogue: Webinars 2021

Abstract:

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept development and a more robust, yet efficient way to generate new ideas. The presentation is also co-hosted by Clodagh Forde of The Coca Cola Company.



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