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Leveraging AI-enabled A/B testing to build out winning concepts

Date of publication: October 13, 2021

Catalogue: Webinars 2021

Companies: Quilt.AI, The Coca-Cola Company

Authors: Clodagh Forde, Angad test Chowdhry

Abstract:

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept development and a more robust, yet efficient way to generate new ideas. The presentation is also co-hosted by Clodagh Forde of The Coca Cola Company.



Clodagh Forde

Author

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Angad test Chowdhry

Author

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Using internet insights to tell richer, more emotive stories

Catalogue: Webinars 2021

Authors: Angad test Chowdhry, Sumati Nagrath

Companies: Quilt.AI, Reckitt Benckiser

November 18, 2021

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Citation

Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/using-internet-insights-to-tell-richer-more-emotive-stories


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Electric Vehicles; what do consumers really think? An in depth look at the changing vehicle narrative

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

October 1, 2021

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Citation

Banerjee, A. (2021a, October 01). Electric Vehicles; what do consumers really think? An in depth look at the changing vehicle narrative. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/electric-vehicles-what-do-consumers-really-think-an-in-depth-look-at-the-changing-vehicle-narrative


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Addressing Employee Health & Wellness in a Post-Pandemic Workplace

Catalogue: Webinars 2021

Authors: Anurag Banerjee, Steve Stine

Companies: Quilt.AI, Korn Ferry

October 22, 2021

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Citation

Banerjee and Stine (2021a, October 22). Addressing Employee Health & Wellness in a Post-Pandemic Workplace. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/addressing-employee-health-wellness-in-a-post-pandemic-workplace


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Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/addressing-employee-health-wellness-in-a-post-pandemic-workplace