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Research reports

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research into the anthelmintic market amongst cattle farmes . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-anthelmintic-market-amongst-cattle-farmes-


Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research reports

Qualitative research for Westclox

The agency is anxious to assess consumers' currentattitudes to alarm clocks generally and Westclox inparticular in an effort to predict any future competition from Quartz or other more modern timekeeping mechanisms and also to investigate the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research for Westclox. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-westclox


Research reports

Qualitative research into lighter users' attitudes

It is Bryant and May's objective to increase their shareof the lights market, on the domestic side with the Cook'sMatches, and on the smoking side with standard brands andSwan Vestas. In the smoking sector, it is planned to seekgrowth at the expense...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into lighter users' attitudes. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lighter-users-attitudes


Research reports

Qualitative research into Texan fun packs

Rowntree Mackintosh is interested in exploringthe market for fun-size multi-packs. They havedeveloped a small size Texan Bar together withwrapper design and pack outer. The objectivesof the research reported here were to examine:1. Usage of and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Texan fun packs. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-texan-fun-packs


Research reports

Qualitative research into Harmony hair spray 'Airport 77'

The Agency has developed a new commercial for Harmony Hair Spray known as 'Airport 77', which continues the theme of previous commercials.The visual element of this commercial has been interpreted in a series of storyboards and there is a taped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Harmony hair spray 'Airport 77'. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-harmony-hair-spray-airport-77-


Research reports

Qualitative research into frozen desserts

Kellogg's are considering entering the frozen food market with a range of dessert pies andtarts, and would accordingly like to acquire further understanding and experience of the market.The primary interest is in assessing consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into frozen desserts. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-frozen-desserts


Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into Gales Honey. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gales-honey


Research reports

Qualitative research into packaging for Jif Lemon Juice

Although Jif still has a dominant brand share in thisexpanding market, over the last two years there has beenconsiderable loss of share for Jif to the competitivebrands.The specific objectives of the research therefore were:1. To assess respondents'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into packaging for Jif Lemon Juice. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-lemon-juice