Abstract:
Rowntree Mackintosh is interested in exploring the market for fun-size multi-packs. They have developed a small size Texan Bar together with wrapper design and pack outer. The objectives of the research reported here were to examine:
1. Usage of and attitudes to fun-size packs that are on the market;
2. Responses to Texan Bar as an example of an alternative fun-size product;
3. Responses to the pack design for Texan mini-bar;
4. The suitability of alternative product names for fun size bars;
5. The potential acceptability of alternative Rowntree Mackintosh products for fun-size packs.
This could also be of interest:
Research Reports
Qualitative research on Fun Packs
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 14, 1973
Research Reports
Qualitative research into new 'Long Matchmakers' packs
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1979
Research Reports
Qualitative research on Crowbar packs and concepts
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1977
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