Qualitative research into Texan fun packs

Date of publication: May 1, 1977


Rowntree Mackintosh is interested in exploring the market for fun-size multi-packs. They have developed a small size Texan Bar together with wrapper design and pack outer. The objectives of the research reported here were to examine:

1. Usage of and attitudes to fun-size packs that are on the market;

2. Responses to Texan Bar as an example of an alternative fun-size product;

3. Responses to the pack design for Texan mini-bar;

4. The suitability of alternative product names for fun size bars;

5. The potential acceptability of alternative Rowntree Mackintosh products for fun-size packs.

CRAM/Peter Cooper Archive


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