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Qualitative research into Harmony hair spray 'Airport 77'

Date of publication: May 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The Agency has developed a new commercial for Harmony Hair Spray known as 'Airport 77', which continues the theme of previous commercials. The visual element of this commercial has been interpreted in a series of storyboards and there is a taped soundtrack of the dialogue. Marketing also wishes to investigate attitudes towards existing hair spray variants for both Harmony and other brands and to assess some possible new variants for Harmony Hair Spray. 

CRAM/Peter Cooper Archive

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Citation

, C. (1975a, January 18). Qualitative research on packaging for Harmony hair spray. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-harmony-hair-spray


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, C. (1978a, March 01). Harmony colourant advertising research . ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

, C. (1977a, May 01). Qualitative research into Harmony hair spray 'Airport 77'. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/harmony-colourant-advertising-research-