You searched for: "*"

The results has been filter on Tags containing Product Testing.
ANA has found 154 results for you, in 209 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The Product Launch that Haunted Us

The Product Launch that Haunted Us

Catalogue: Congress 2023
Authors: Brian Lynn, Charles Wilson
Company: New Balance
October 5, 2023
×

Citation

Lynn and Wilson (2023a, October 05). The Product Launch that Haunted Us. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-product-launch-that-haunted-us


Videos

Embracing Smart Products, Services and Systems

Beyond Hypotheticals: Actionable Takeaways for Brands and Agencies 

Catalogue: Congress 2023
Author: Michael Hess
Company: Virtual Incentives
October 5, 2023
×

Citation

Hess, M. (2023a, October 05). Embracing Smart Products, Services and Systems . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/virtual-incentives-


Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021
Authors: Clodagh Forde, Angad test Chowdhry
Companies: Quilt.AI, The Coca-Cola Company
October 13, 2021
×

Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts


Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
×

Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Videos

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
×

Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/augmented-reality-11626


Research papers

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
×

Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/augmented-reality


Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
×

Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities


Videos

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 16, 2020
×

Citation

Falser, Waidelich and Walter (2020a, September 16). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline


Research papers

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 15, 2020
×

Citation

Falser, Waidelich and Walter (2020a, September 15). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline-11584