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Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020

Videos

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 16, 2020

Research papers

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 15, 2020

Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019

Videos

Experience crash test

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019

Research papers

Experience crash test

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019

Videos

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019

Videos

Embracing agility

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage-gate model of yes/no decisions and changing to one that is...

Catalogue: Client Summit 2019- Spring Edition
Author: Derick Davidson
Company: AB InBev
June 27, 2019

Research papers

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019