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Research papers
Bringing Fun and Excitement to the Serious Business
Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...
Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022
Webinars
Increase insights ROI with knowledge management
Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...
Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021
Webinars
Life in times of COVID, from shopping baskets to digital behaviour
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...
Catalogue: Webinars 2020
Authors: Alina Serbanica, Oana Popa Rengle, Siamack Salari, Bogdana Gheorghe, Gabriela Carstoiu, Julien Zidaru, Steliana Ifrim
June 30, 2020
Webinars
Future of Banking: Navigating with Market Research
Global fintech investment in 2019 reached a record of $135.7 billion invested across 2,693 deals according to KPMG. Singapore is a Big Red Dot on that map with fintech investment on the island having more than doubled in 2019 to US$861 million (S$1.2...
Catalogue: Webinars 2020
Authors: Phong Huynh, Patrick Tay, Tim Hill
June 25, 2020
Case studies
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Videos
