Redefining digital excellence

Date of publication: September 8, 2019

Abstract:

This paper demonstrates how AutoTrader, the UK, and Ireland?s largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from the bottom up. In doing so, we:

1. Transformed an existing primary research approach to drive far greater value;

2. Transformed the thinking of the company and its customers in the area of digital retail.

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