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Research reports

Watneys pale and brown pack label research

Watneys are undertaking a major review of theirimage, which is including the introduction ofnew beers, redesign of the Watney symbol, cowls, James Watney advertising. Part of this is thedesign of new labels for Watney Pale andWatney Brown.A new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Watneys pale and brown pack label research. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/watneys-pale-and-brown-pack-label-research


Research reports

Weekend pack surface design

Four previous consumer tests have been undertakenin order to find a new surface pack design forWeekend which will give the brand a more positive,modern image and greater value as a gift.The research has indicated that a balance shouldbe struck...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Weekend pack surface design. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/weekend-pack-surface-design


Research reports

Qualitative research into Bandit packaging

UB wishes to introduce new packaging for Bandit. The research was therefore required to investigateconsumer reactions to two different packagingideas, one of which has two colour options, witha view to guiding the decision as to which kindof design...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into Bandit packaging. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-bandit-packaging


Research reports

Dairy box packaging research

The main objectives were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. Following the first piece of research to coverthese points, a second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Dairy box packaging research. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/dairy-box-packaging-research


Research reports

Qualitative research into strong flour

New Packaging for 'Country Life' is to be introducedlater this year. Previous research indicated that the 'Country Life' whitebread flour pack compared unfavorably with thepacks of its main competitor 'Harvest Gold'. It wasthought to be aesthetically...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into strong flour. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-strong-flour


Research reports

Qualitative research on Dettol packaging and labels

Dettol is currently available in three consumer sizes. The smaller bottles areavailable in glass and the larger size in plastic. Allthe packs are in transparent flask-shaped containers,unique to Dettol. As part of a wider exercise aimed atreducing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research on Dettol packaging and labels. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-packaging-and-labels


Research reports

Quality Street pack & wrapper research

Following the results of previous research, itwas required to compare consumer reactions to thepresent pack and three possible replacement packs for Quality Street, and to assess consumerreactions to a revision of the contents andwrappers of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Quality Street pack & wrapper research. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/quality-street-pack-wrapper-research


Research reports

Quality street pack research

The entire range of Quality Street Packs has beenredesigned along the lines of the 11b pack researchedin CT 2877. In this research, consumer reactions to thenew designs were assessed. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Quality street pack research. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/quality-street-pack-research


Research reports

Dairy box packaging research

The main objectives of the research were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Dairy box packaging research. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/dairy-box-packaging-research-11183