Qualitative research into strong flour
Abstract:
New Packaging for 'Country Life' is to be introduced later this year. Previous research indicated that the 'Country Life' white bread flour pack compared unfavorably with the packs of its main competitor 'Harvest Gold'. It was thought to be aesthetically unappealing and lacking in impact for bread. Then, a new pack was designed. The research was required to explore the communication, comprehension, and appeal of the proposed new design and determine if it fulfills the objectives outlined above.
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