Resources Library by ANA

Research World (May 2004)

With the Olympics returning to their cradle, Greece will be the centre of the world's media-attention this summer. It is hoped for, and cautiously expected, that the enormous event will give the country's industries - including market research - a...

Catalogue: Research World 2004

Author: ESOMAR B.V.

May 15, 2004

Research World (October 2003)

Accountability is here and the quest for ‘objective truth’ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate...

Catalogue: Research World 2003

Author: ESOMAR B.V.

October 1, 2003

Research World (September 2003)

High significance should therefore be given to the fact that MR associations throughout the world now have their heads together on the task of giving shape and continued effective development to shared principles, standards and compliance mechanisms....

Catalogue: Research World 2003

Author: ESOMAR B.V.

September 15, 2003

Audience accumulation and advertising exposure in magazines

This paper outlines an approach to modeling advertising exposure in magazines over specific periods of time, providing important insights to aid advertisers and media planners in developing more productive magazine plans. Key elements of the model...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Lawrence J.K. Goldstein

June 19, 2003

Specific issue reach and specific issue effects

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Arie K. den Boon, John H. Faasse

June 19, 2003

Horse and carriage, moonlight and roses, sun and surf?

This paper outlines a novel approach to researching a Surf washing powder promotional press ad that ran in The Sun newspaper in the UK .This ad campaign promoted a Golden Jubilee competition run by Surf. The issue being addressed was the extent to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Peter Cooper, Neil Sharman, John S. Pawle

Company: QRi Consulting Ltd.

June 19, 2003

Ad page exposure velocity

The author recently analyzed the accumulation patterns of 120 different magazine schedule/target combinations in order to identify a potential hierarchy of ad exposure accumulation by both broad editorial classification and frequency of publication....

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Craig T. Gugel

June 19, 2003

Research World (December 2002)

According to ESOMAR’s latest study, market research turnover in the Nordic region amounts to US$ 445million. With consolidation and a slowdown affecting the other markets worldwide, what is happening in the Nordic region?

Catalogue: Research World 2002

Author: ESOMAR B.V.

December 15, 2002

Newsstand

This paper shows evidence that reach and frequency estimates used for print planning in the United States are likely flawed. Cumulative net reach appears significantly understated (and frequency is overstated) for magazines that distribute a high...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Barbara L. Zack

June 13, 2002