Back

Specific issue reach and specific issue effects

Date of publication: June 19, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Arie K. den Boon, John H. Faasse

Abstract:

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach has been investigated in the Dutch market. The paper treats methodological issues: how the new method can be used in print audience research and how it can be combined with the measurement of the effects of print and television.

Arie K. den Boon

Author

This is a long description of some author details.

John H. Faasse

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Measurement of average issue readership

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: R. J. Worrall, Tony Twyman

 

June 15, 1980

×

Citation

Worrall and Twyman (1980a, June 15). Measurement of average issue readership. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/measurement-of-average-issue-readership


Research Papers

Domain specific market segmentation

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Hans Elzinga, Alfred E. Bronner

Company: Veldkamp Marktonderzoek

September 1, 1992

×

Citation

Elzinga and Bronner (1992a, September 01). Domain specific market segmentation. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/domain-specific-market-segmentation


Research Papers

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Sheila Byfield, Jim Ford

 

June 15, 1996

×

Citation

Byfield and Ford (1996a, June 15). Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/development-and-harmonisation-of-software-to-tackle-the-issue-of-optimising-effective-reach-on-television-across-international-markets


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

den Boon and Faasse (2003a, June 19). Specific issue reach and specific issue effects. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/development-and-harmonisation-of-software-to-tackle-the-issue-of-optimising-effective-reach-on-television-across-international-markets