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Specific issue reach and specific issue effects

Date of publication: June 19, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Arie K. den Boon, John H. Faasse

Abstract:

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach has been investigated in the Dutch market. The paper treats methodological issues: how the new method can be used in print audience research and how it can be combined with the measurement of the effects of print and television.

Arie K. den Boon

Author

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John H. Faasse

Author

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den Boon and Faasse (2003a, June 19). Specific issue reach and specific issue effects. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/development-and-harmonisation-of-software-to-tackle-the-issue-of-optimising-effective-reach-on-television-across-international-markets