Back

Specific issue reach and specific issue effects

Date of publication: June 19, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Arie K. den Boon, John H. Faasse

Abstract:

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach has been investigated in the Dutch market. The paper treats methodological issues: how the new method can be used in print audience research and how it can be combined with the measurement of the effects of print and television.

Arie K. den Boon

Author

This is a long description of some author details.

John H. Faasse

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

den Boon and Faasse (2003a, June 19). Specific issue reach and specific issue effects. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/specific-issue-reach-and-specific-issue-effects