Abstract:
Accountability is here and the quest for âobjective truthâ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate consumersâ and companiesâ unique âtruthsâ in all their similarities and differences from around the globe.
This could also be of interest:
Magazines
Research World (September 2003)
Catalogue: Research World 2003
Author: ESOMAR B.V.
 
September 15, 2003
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