Research World (October 2003)

Date of publication: October 1, 2003

Catalogue: Research World 2003

Author: ESOMAR B.V.

Abstract:

Accountability is here and the quest for ‘objective truth’ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate consumers’ and companies’ unique ‘truths’ in all their similarities and differences from around the globe.

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