Abstract:
Accountability is here and the quest for âobjective truthâ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate consumersâ and companiesâ unique âtruthsâ in all their similarities and differences from around the globe.
Research Papers
The impact of generic supermarket products in the United Kingdom
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
 
June 15, 1982
Research Papers
Changing equity of private labels: The perspective from Latin America
Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Paulo Pinheiro de Andrade
Company: IBOPE Inteligencia
September 14, 2003
Research Papers
Retailer brands
Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Richard Herbert, Oliver Koll
 
April 19, 2005
