Audience accumulation and advertising exposure in magazines

Date of publication: June 19, 2003


This paper outlines an approach to modeling advertising exposure in magazines over specific periods of time, providing important insights to aid advertisers and media planners in developing more productive magazine plans. Key elements of the model are reviewed, illustrating how available research can be leveraged for better decision-making. This will incorporate widely available syndicated resources.

Lawrence J.K. Goldstein


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