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Audience accumulation and advertising exposure in magazines

Date of publication: June 19, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Lawrence J.K. Goldstein

Abstract:

This paper outlines an approach to modeling advertising exposure in magazines over specific periods of time, providing important insights to aid advertisers and media planners in developing more productive magazine plans. Key elements of the model are reviewed, illustrating how available research can be leveraged for better decision-making. This will incorporate widely available syndicated resources.

Lawrence J.K. Goldstein

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Gugel, C. T. (2003a, June 19). Ad page exposure velocity . ANA - ESOMAR. Retrieved April 24, 2024, from


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Donius and von Gonten (1996a, November 11). Advertising exposure and advertising effects. ANA - ESOMAR. Retrieved April 24, 2024, from


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Citation

Goldstein, L. . (2003a, June 19). Audience accumulation and advertising exposure in magazines . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/advertising-exposure-and-advertising-effects