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Research papers
Measurement of the mobile internet audience
The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for...
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Laurent Battais
Company: Mediametrie
October 21, 2010
Research papers
TV Consumption is growing
Over the last 10 years, it has been said that TV consumption is decreasing under the development of the Internet around the world. EurodataTV Worldwide, the only database gathering TV ratings from 80 people meter territories worldwide, demonstrates...
Catalogue: WM3 2009: Change Is In The Air...
Authors: Jacques Braun, Alexandre Callay
Company: Mediametrie
May 7, 2009
Research papers
The French experience
The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.This presentation will introduce...
Catalogue: WM3 2009: Change Is In The Air...
Author: Laurent Battais
Company: Mediametrie
May 7, 2009
Research papers
Media in life survey
With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...
Catalogue: WM3 2007
Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman
Companies: Mediametrie, Havas Group
June 3, 2007
Research papers
Innovation in estimation
Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.In this context, a research programme was launched in...
Catalogue: WM3 2007
Authors: Joël Chaskalovic, Aurélie Vanheuverzwyn
Company: Mediametrie
June 3, 2007
Research papers
The Mediacabsat over-sample
In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thematic programme generation. Until this time,...
Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Gildas Roy
Company: Mediametrie
June 9, 2002
Research papers
Joint probabilisation of audience data provided by different surveys
This communication presents an audience probabilisation method taking into account different surveys (cross-sectional GRP data surveys audience panels consumer panels etc.). It analyses the new radio probabilisation system carried out since 1998...
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jean-Luc Stehlé, Jean-Louis Chandon, Pascal Mauris
Company: Mediametrie
June 15, 1999
Research papers
