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Research papers

What does 'new' mean?

The authors examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers 'meaning of 'value') meant that whilst new cars were become...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Girish Punj, Jacqueline Smart, Richard Brookes
March 1, 2004

Research papers

The Internet and the changing role of market research

Internet based research is very experimental in nature due to the rapid development of the Internet. Because of this rapid growth, theory has been slow to catch up. As Harris (1997) points out, marketing activities on the Internet can largely be...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Peet Venter, Meyer Prinsloo
June 15, 2000

Research papers

The Internet and the changing role of market research

This paper addresses the important role that the Internet plays in a changing market research environment. It uses case histories as a backdrop to analysing the problems and advantages associated with Internet-based research. It also identifies...

Catalogue: ESOMAR Net Effects 1999
Authors: Peet Venter, Meyer Prinsloo
June 15, 1999

Research papers

Dilemmas and decision criteria of a research buyer

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Erik G. Kristoffersen
June 15, 1987

Research papers

How much to invest in this research?

When he comes to assess what he should reasonably invest in a piece of research, the research buyer may try to apply a relatively simple, "Bayesian" method. It consists first in writing down four figures which are the basic data of his problem (the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hong Tia, Alain Kling
September 1, 1978

Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975

Research papers

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
August 1, 1975

Research papers

Problems of research buyers and the effect in Britain of the development of a research users' association

This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John A. Bound
August 1, 1975

Research papers

When and how to buy research

For the purpose of this article it is assumed that the decision to carry out market research is well-founded. Nevertheless, examination of the reasons for carrying out the research will help, not only in deciding whether to undertake the project as...

Catalogue: The European Marketing Research Review 1971
Author: Mary Griffin
June 15, 1971