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The Internet and the changing role of market research

Date of publication: June 15, 1999

Catalogue: ESOMAR Net Effects 1999

Authors: Peet Venter, Meyer Prinsloo

Abstract:

This paper addresses the important role that the Internet plays in a changing market research environment. It uses case histories as a backdrop to analysing the problems and advantages associated with Internet-based research. It also identifies possible means of overcoming problems and utilising advantages.

Peet Venter

Author

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Meyer Prinsloo

Author

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The Internet and the changing role of market research

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Peet Venter, Meyer Prinsloo

 

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Citation

Venter and Prinsloo (2000a, June 15). The Internet and the changing role of market research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-changing-role-of-market-research-5578


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Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Barry Salzman

 

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Salzman, B. (1997a, June 15). The Internet and the future of advertising. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-future-of-advertising


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Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

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Callius, Lithner and Svanfeldt (2005a, June 20). Changing the Internet audience measurement standard. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/changing-the-internet-audience-measurement-standard


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Citation

Venter and Prinsloo (1999a, June 15). The Internet and the changing role of market research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/changing-the-internet-audience-measurement-standard