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Research papers

Market research in Switzerland

There is no exact information available on market research. Compared with scientific research in the various fields and extensive marketing activities at home and abroad, market research is still very modestly used. Indications however are that the...

Catalogue: ESOMAR Yearbook 1964-1965
Author: G. J. Krampf
June 15, 1965
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Citation

Krampf, G. J. (1965a, June 15). Market research in Switzerland. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/market-research-in-switzerland


Research papers

Recent developments of market research in Italy

A new phase in Market Research ? Perhaps it can hardly be considered, hut there has certainly been during these last few years an evolution towards greater specialisation. Many companies have been setting up their own Research Departments either on a...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Edoarda Sanna
June 15, 1965
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Citation

Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy


Research papers

A review of market research developments in the United Kingdom during the year 1963/64

This year has seen not only the continued growth of market research in the U.K. hut also a number of developments which consolidate the scientific status of the profession. On a more general level two related developments are of considerable interest...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Lorne James Rothman
June 15, 1965
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Citation

Rothman, L. J. (1965a, June 15). A review of market research developments in the United Kingdom during the year 1963/64. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/a-review-of-market-research-developments-in-the-united-kingdom-during-the-year-1963-64


Research papers

Market research in Belgium in 1963

The market research organisations in Belgium generally recognise two types of clients: Belgian companies and foreign companies. It is difficult to estimate the number of business transactions coming from each of them. However it is true to say that...

Catalogue: ESOMAR Yearbook 1964-1965
Author: J. F. Lacoste
June 15, 1965
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Citation

Lacoste, J. F. (1965a, June 15). Market research in Belgium in 1963. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/market-research-in-belgium-in-1963


Research papers

Market research in Finland

The interest in and the use of market research has again expanded in Finland. General consumer surveys as well as special services are used more regularly than hitherto. There have been training courses for young market researchers arranged by an...

Catalogue: ESOMAR Yearbook 1964-1965
Author: A. Raula
June 15, 1965
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Citation

Raula, A. (1965a, June 15). Market research in Finland. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/market-research-in-finland


Research papers

Market research in Spain and in Sweden

At present there are in Spain a number of market research organisations with the proper technique and field staff which can accept market research studies of any kind. While in Sweden The association of the eleven leading market research institutes...

Catalogue: ESOMAR Yearbook 1964-1965
Authors: Pedro Crespo Franco, Bo P. Kaiser
June 15, 1965
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Citation

Franco and Kaiser (1965a, June 15). Market research in Spain and in Sweden. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/market-research-in-spain-and-in-sweden


Research papers

Market research in Greece

Market research in Greece is expanding. The National Statistical Service continues to he very active, using sample surveys to broaden the areas in their data collecting and processing activities. Obviously N.S.S.'s efforts cover basic measurements...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Chrys J. Papadopoulos
June 15, 1965
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Citation

Papadopoulos, C. J. (1965a, June 15). Market research in Greece. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/market-research-in-greece


Research papers

Marketing and market research in Norway 1963

1963 has been a year of further economic growth in Norway. Gross national product increased by about 5%, production in industry by about 6% and in exports there was an increase of about 8%. Prices have been rather stable. Retail sales increase by...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Svein Fosse
June 15, 1965
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Citation

Fosse, S. (1965a, June 15). Marketing and market research in Norway 1963. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/marketing-and-market-research-in-norway-1963


Research papers

Market research in Germany

The position of market research in Germany has been strengthened in the last year and no doubt its efficiency has increased. More and more companies are undertaking long-term systematic research and to an increasing degree market research...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Hans Sittenfeld
June 15, 1965
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Citation

Sittenfeld, H. (1965a, June 15). Market research in Germany. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/market-research-in-germany