Resources Library by ANA

Six degrees of online quality

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just...

Catalogue: Panel Research 2007

Authors: Mark Walton, Jon Briggs

Company: KANTAR TNS Malaysia

October 28, 2007

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence

Author: Karl Feld

Company: D3 Systems, Inc.

September 19, 2007

A tale of two giants

The purpose of the current research is to investigate the changing notions of the consumer's self in the transitional economies of India and China.The effects that self-image has on a consumer's choice of brands is examined. Self-image, in turn is...

Catalogue: Congress 2007: Excellence

Author: Chirajeet Sengupta

Company: Evalueserve

September 19, 2007

Racing past the barriers

With the help of path breaking innovative research, TVS, a leading two-wheeler company in India, moved beyond the conventional path of functional, technical and design superiority to build a deeper connection with the consumer through the brand. Set...

Catalogue: Congress 2007: Excellence

Authors: Poonam V. Kumar, Prasad Narsimhan

Company: KANTAR TNS Malaysia

September 19, 2007

Research alchemy

This presentation examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management.It illustrates a process for bringing together the worlds of qualitative, quantitative and...

Catalogue: Congress 2007: Excellence

Authors: Carl Nagle, Helen Williams, Kristin Hickey

Company: The Leading Edge

September 19, 2007

Finding and developing new talent

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...

Catalogue: Congress 2007: Excellence

Authors: Mario van Hamersveld, David Smith

Company: DVL Smith Ltd

September 19, 2007

Europe's last dictatorship

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather information so as to better target them.The...

Catalogue: Congress 2007: Excellence

Authors: Paul Tibbitts, Sarah Glacel

Company: InterMedia Survey Institute

September 19, 2007

Leadership

This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...

Catalogue: Congress 2007: Excellence

Author: Simon Chadwick

September 19, 2007

Work versus life?

The aim of this presentation is to examine what drives employee engagement and worklife happiness across the globe. What differences and similarities do we find between countries and how does this indicator of societal trends interact with wider...

Catalogue: Congress 2007: Excellence

Authors: Charlotte Cornish, David Donnelly, Fabián Echegaray

Companies: Market Analysis, FDS International Ltd

September 19, 2007