Resources Library by ANA

The thermometer

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Agustina Suner, Daniela Gail

Company: Unilever

March 13, 2018

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden

Company: MARE

October 30, 2017

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary

Author: Andrew Geoghegan

Company: Diageo

September 4, 2017

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

August 27, 2017

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Apala Sabde

January 15, 2017

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016

Author: ESOMAR B.V.

December 15, 2016

Steering healthier lifestyles

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Rachel Abbott, Eimear MacGarty

Company: The Behavioural Architects

November 16, 2016

Enabling a full life to people with a mental disability

This paper describes a project carried out for Philadelphia, one of the largest health care facilities in The Netherlands for people with severe mental disabilities. It outlines how research helps Philadelphia to learn the needs of a group of people...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Maurice Palmen, Gaby Siera, Iris Aarts

November 16, 2016

Welcome to the club

This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Steve Hill, Rhiannon Price

Company: Northstar Research

November 16, 2016