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Videos

Opening and Welcome

ESOMAR WelcomeJoaquim Bretcha, ESOMAR Director General Local WelcomeAngela Stathopoulou, ESOMAR Representative GreecePresident's AddressRay Poynter, ESOMAR President

Catalogue:
Authors: Joaquim Bretcha, Ray Poynter
Company: ESOMAR
October 1, 2024
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Citation

Bretcha and Poynter (2024a, October 01). Opening and Welcome. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/opening-and-welcome


Videos
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Citation

Poynter, R. (2024a, July 30). AI and Qual. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/ai-and-qual


Research papers

Editorial

As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...

Catalogue: North America 2024 - Innovation
Author: Giulia Gasperi
Company: TRIPTK
July 5, 2024
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Citation

Gasperi, G. (2024a, July 05). Editorial. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/editorial-12422


Videos

Kick off

ESOMAR leadership sets the tone for the final day of the conference

Catalogue: Latin America 2024
Author: Ray Poynter
Company: ESOMAR
April 24, 2024
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Citation

Poynter, R. (2024a, April 24). Kick off . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/kick-off-


Videos
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Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/ai-taskforce

AI tools demo day - Feb 2024

What's it about?In the fast-moving world of Artificial Intelligence, keeping up with what is available in the market can be harrowing. ESOMAR has developed a short-fire overview of the available commercial tools to help you understand what may be the...

Catalogue:
Author:
February 9, 2024
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Citation

(2024a, February 09). AI tools demo day - Feb 2024. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/ai-tools-demo-day---feb-2024


Videos
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Citation

Poynter, R. (2023a, November 28). The Future - Art and Science in Combination. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-future---art-and-science-in-combination


Webinars

A Scenario Analysis of the Impact of AI on Research and Insights

What's it about?Ray Poynter, President of ESOMAR and leader of its AI Taskforce shares a futurist?s perspective of how AI will impact the research and insights ecosystem over the next four to five years. What's in it for me?Ray will draw on the...

Catalogue: Webinars 2023
Author: Ray Poynter
Company: ESOMAR
November 22, 2023
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Citation

Poynter, R. (2023a, November 22). A Scenario Analysis of the Impact of AI on Research and Insights. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/a-scenario-analysis-of-the-impact-of-ai-on-research-and-insights


Research papers

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
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Citation

Kuzmina, Sismey, Imandar, Do and Delahunty (2023a, November 22). Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia? . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/can-synthetic-ai-avatars-help-increase-survey-engagement-and-deliver-better-data-quality-in-asia-