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Webinars

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022
Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra
Companies: EyeSee, Danone
April 13, 2022
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Citation

Chow, Vicentijevic, Ray, Bhumaratana and Mitra (2022a, April 13). Embracing the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/embracing-the-future


Webinars

MaxDiff

What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric...

Catalogue: Webinars 2022
Authors: Arleen Macaraeg-Denque, Matt Hester
Company: Strategy Analytics
February 11, 2022
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Citation

Macaraeg-Denque and Hester (2022a, February 11). MaxDiff. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/maxdiff


Webinars

One-Stop Solution for Actionable Consumer Research

What's it about?Traditional research methods like surveys, IDIs, and FGDs fail to capture consumers' unstated responses which are mostly subconscious. Emotion AI technology enables researchers to quantify consumers' emotion, attention, and engagement...

Catalogue: Webinars 2022
Authors: Stefka Mihaylova, Giacomo Massardo
Company: Entropik Tech
February 1, 2022
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Citation

Mihaylova and Massardo (2022a, February 01). One-Stop Solution for Actionable Consumer Research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-stop-solution-for-actionable-consumer-research


Webinars

Yesterday, Today, & Tomorrow: Building a digital-first agency

What's it about?To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR)What's in it for...

Catalogue: Webinars 2022
Authors: Alex Hunt, Crispin Beale, Kristin Luck
Company: Behaviorally
January 20, 2022
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Citation

Hunt, Beale and Luck (2022a, January 20). Yesterday, Today, & Tomorrow: Building a digital-first agency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/yesterday-today-tomorrow-building-a-digital-first-agency


Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-


Webinars

A Student's Journey through ESOMAR and Insights

An ESOMAR event co-hosted by Georgia and Romania Representatives addressed to the academic environment, to the young students who may have a desire to embrace the amazing researcher profession. ESOMAR brings to the targeted audience valuable...

Catalogue: Webinars 2021
Authors: Alina Serbanica, Nino Gogoladze, Corina Cimpoca, Cristina Osiescu, Kristine Lortkipanidze
Companies: ESOMAR, MKOR Consulting, NielsenIQ, Anova Limited
November 9, 2021
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Citation

Serbanica, Gogoladze, Cimpoca, Osiescu and Lortkipanidze (2021a, November 09). A Student's Journey through ESOMAR and Insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-student-s-journey-through-esomar-and-insights


Webinars

Finding and Crafting Compelling Data Stories

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how...

Catalogue: Webinars 2021
Authors: Tim Bock, Stephen Kraus
Company: Displayr
October 21, 2021
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Citation

Bock and Kraus (2021a, October 21). Finding and Crafting Compelling Data Stories. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/finding-and-crafting-compelling-data-stories


Webinars

Connecting the data dots to eliminate your consumer blind spots

How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the...

Catalogue: Webinars 2021
Author: Oscar Carlsson
Company: Cint AB
October 12, 2021
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Citation

Carlsson, O. (2021a, October 12). Connecting the data dots to eliminate your consumer blind spots. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/connecting-the-data-dots-to-eliminate-your-consumer-blind-spots