Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how to:
Create analysis plans
Use data reduction techniques to distill the data
Structure findings into pyramids
Optimally organize the narrative of the presentation
The documents and videos are available for ESOMAR members only!
To purchase research paper, industry reports and Research World magazine, please visit ESOMAR Publications store.
If you have question and/or feedback, please contact us at email@example.com