Finding and Crafting Compelling Data Stories

Date of publication: October 21, 2021

Catalogue: Webinars 2021

Company: Displayr

Abstract:

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how to:

  • Create analysis plans
  • Use data reduction techniques to distill the data
  • Structure findings into pyramids
  • Optimally organize the narrative of the presentation
  • Propel the story forward when presenting

  • Video
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