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Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Videos

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
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Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball-11649


Videos

Gender, race and power in AI

AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Catalogue: Latin America 2020 - Insights Festival
Authors: Kristin Luck, Jessica Sage
Companies: ScaleHouse, Women in Research (WIRe)
October 19, 2020
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Citation

Luck and Sage (2020a, October 19). Gender, race and power in AI. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/gender-race-and-power-in-ai-11630


Videos

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 16, 2020
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Citation

Gansle, M. (2020a, September 16). From change management to change leadership. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership


Videos

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020
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Citation

Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me-


Videos

Embedding diversity and inclusion throughout Jaguar Land Rover

Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.

Catalogue: Client Summit 2019- Autumn Edition
Author: Anne-Sophie Boettcher
Company: Jaguar Land Rover Automotive
October 3, 2019
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Citation

Boettcher, A. (2019a, October 03). Embedding diversity and inclusion throughout Jaguar Land Rover. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/embedding-diversity-and-inclusion-throughout-jaguar-land-rover


Videos

Social Media First

BBCMedia Action is implementing a European Union-funded project aimed at helpingyoung men and women within the ages of 18-24years in Nigeria to betterunderstand political and electoral issues, encouraging them to discuss theseissues and in turn...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anu Mohammed, Chibuike Utaka
September 8, 2019
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Citation

Mohammed and Utaka (2019a, September 08). Social Media First. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/social-media-first


Videos

An update on ESOMAR's investing in insight thought leadership initiative

In this session, David Smith of DVL Smith and BV Pradeep of Unilever will build on the How to demonstrate the value of customer insight project that ESOMAR conducted with top insight industry leaders. They will provide a selection of best...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: David Smith
September 8, 2019
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Citation

Smith, D. (2019a, September 08). An update on ESOMAR's investing in insight thought leadership initiative. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/an-update-on-esomar-s-investing-in-insight-thought-leadership-initiative


Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-state-of-global-research