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Embedding diversity and inclusion throughout Jaguar Land Rover

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: Jaguar Land Rover Automotive

Author: Anne-Sophie Boettcher

Abstract:

Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.

Anne-Sophie Boettcher

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Boettcher, A. (2019a, October 03). Embedding diversity and inclusion throughout Jaguar Land Rover. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938