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An update on ESOMAR's investing in insight thought leadership initiative

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: David Smith

Abstract:

In this session, David Smith of DVL Smith and BV Pradeep of Unilever will build on the How to demonstrate the value of customer insight project that ESOMAR conducted with top insight industry leaders. They will provide a selection of best practice strategies for ensuring the value of your customer insights are recognized by and make an impact with, key stakeholders. They will provide a blueprint for being high-performance customer professional in the new insight era.

David Smith

Author

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Smith, D. (2019a, September 08). An update on ESOMAR's investing in insight thought leadership initiative. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/leadership