Abstract:
In this session, David Smith of DVL Smith and BV Pradeep of Unilever will build on the How to demonstrate the value of customer insight project that ESOMAR conducted with top insight industry leaders. They will provide a selection of best practice strategies for ensuring the value of your customer insights are recognized by and make an impact with, key stakeholders. They will provide a blueprint for being high-performance customer professional in the new insight era.
This could also be of interest:
Videos
Thought leadership from ESOMAR
Catalogue: Congress 2018
Authors: Finn Raben, BV Pradeep, David Smith
 
September 23, 2018
Research Reports
How to demonstrate the value of investing in customer insight
Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
 
March 12, 2019
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)