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Research papers
Sustainability: Doomed if you do, doomed if you don't
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Maitreyee Patki, Jayanth Narasimha
Company: Brandscapes Worldwide
November 2, 2020
Research papers
The case of Alimentare Emiliana
In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pietro Gennaro
November 1, 1968
Research papers
The four moments of experience
Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...
Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
September 5, 2017
Research papers
Packaging research
Packaging is a major component in the marketing mix of any brand. It is at least as important as the other components which we take care to get right: advertising, pricing and product formulation. If these others benefit from research, so must...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Tony Schlaeppi
September 1, 1998
Research papers
Pack-size rates of purchasing
The present paper describes new relationships which are in fact mostly very simple: Certain rates of buying are more or less constant across different brands and pack-sizes, and this holds for different product fields and for different lengths of...
Catalogue: ESOMAR Congress 1968
Author: Andrew S. C. Ehrenberg
June 15, 1968
Research papers
How to predict the performance of a package through experimental methods (French)
Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
Research papers
Packaging research
Packaging is the key vehicle in the passage of many products from the manufactured state to the point of consumption. At the very least, it has to: contain the product physically; protect it from contamination or degradation; stand up to...
Catalogue: Consumer Market Research Handbook
Authors: William Schlackman, David Chittenden
August 1, 1986
Research papers
