Abstract:
Packaging is the key vehicle in the passage of many products from the manufactured state to the point of consumption. At the very least, it has to: contain the product physically; protect it from contamination or degradation; stand up to transportation and storage by the trade; present the product to the consumer; allow consumer transportation and storage; allow the product to be dispensed (and perhaps resealed) whenever needed; and stimulate purchase and repurchase.
This could also be of interest:
Research Papers
Packaging research
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Tony Schlaeppi
 
September 1, 1998
Research Reports
Coffee Compliment packaging research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1976
Research Reports
Qualitative research into Bandit packaging
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1979
