Packaging research

Date of publication: August 1, 1986

Abstract:

Packaging is the key vehicle in the passage of many products from the manufactured state to the point of consumption. At the very least, it has to: contain the product physically; protect it from contamination or degradation; stand up to transportation and storage by the trade; present the product to the consumer; allow consumer transportation and storage; allow the product to be dispensed (and perhaps resealed) whenever needed; and stimulate purchase and repurchase.

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