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Research reports

Qualitative research into the market for pretzel products in the UK

Kellogg's have available a pretzel product that achieves asignificant volume of sale in the United States of Americaand in Germany. Two alternative positionings have been developed for theproduct, one being a straight approach, and theother being a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Table jellies fruit flavour research

Rowntree Mackintosh is currently considering anadvertising campaign for jelly. This research wasrequired in order to discover any discriminationsbetween brands of jelly which could form the basis ofan advertising platform. In particular, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Dairy box pack research

Three new packs have been produced for Dairy Box. The objectives of this research were to evaluate eachpack in terms of the T-Plan:1. Do they maintain Dairy Box's image as thebest quality milk chocolate assortment?; 2. Do they make the brand warmer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research on the sausage market

The research was therefore required to identify the key 'triggers'in the market, to enable a closer and deeper understanding of howand why housewives discriminate between types of sausages.Th is will be used to aid in the relaunch of Walls's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research into a new Sherbet dessert

Initial research among housewives with young children demonstrated the potential success of a new Sherbet Dessertamong mothers as future purchasers and children as consumers. Qualitative research amongchildren was required with the specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research into texturised vegetable protein

H.J.Heinz Co. Ltd. is currently progressing thepossibility of developing their interest in the area of texturized vegetable protein. Such a developmentrequires a deep and searching inquiry into generalattitudes towards the purchasing, preparation,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976

Research reports

Exploratory qualitative research into the market for a lemon juice drink

Rose's have decided not to develop Rose's Lemon Juice as acooking additive, but to concentrate its potential asa real-fruit drink for the following reasons:1. Rose's reputation for 'adult' products,particularly Lime Juice; 2. A general familiarity...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976

Research reports

Research report on idea generation for H.J. Heinz Ltd.

A previous qualitative research exercise conducted onbehalf of H. J . Heinz Ltd indicated potentialopportunities for products offering greater convenience to the housewife in cooking preparation.Accordingly, in order to capitalise on this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976