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Research papers

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018
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Citation

Rayner, Cox, Hall, Osborne and Banerji (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker-9475


Videos
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Citation

Nash, P. (2018a, November 11). Data edge summary. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/data-edge-summary


Research papers

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
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Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship-9343


Videos

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018
Author: Adriana Rocha
September 23, 2018
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Citation

Rocha, A. (2018a, September 23). Smart people meters. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/smart-people-meters


Videos

How can blockchain be used to improve our industry without destroying it?

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists....

Catalogue: Congress 2018
Author: James Wilson
September 23, 2018
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Citation

Wilson, J. (2018a, September 23). How can blockchain be used to improve our industry without destroying it?. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/how-can-blockchain-be-used-to-improve-our-industry-without-destroying-it-


Videos

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
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Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship


Videos

Digital immersion

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Tan Li Ching, Viraj Juthani
Company: Nielsen
May 23, 2018
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Citation

Li Ching and Juthani (2018a, May 23). Digital immersion. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/digital-immersion


Videos

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018
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Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-future-is-voice-9324


Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018
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Citation

Bretcha, J. (2018a, May 13). Lack of engagement? Artificial Intelligence to the rescue!. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/lack-of-engagement-artificial-intelligence-to-the-rescue-