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Research papers

The over 50's

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989
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Citation

Geradon de Vera, O. (1989a, June 15). The over 50's. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-over-50-s


Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988
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Citation

de Keyser, J. (1988a, June 15). Defining and understanding the challenges. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/defining-and-understanding-the-challenges


Research papers

Multi-national, global, international or what?

Looking into the future, it is tempting to believe that markets, increasingly, will become 'globalised' and it is even more tempting to believe that therefore there is hope for standardised products in international markets. These temptations, I...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Martin van Mesdag
June 15, 1988
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Citation

van Mesdag, M. (1988a, June 15). Multi-national, global, international or what?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/multi-national-global-international-or-what-


Research papers

Trends in international research

This paper aims at describing the trends in international research for the next decade. It gives first a description of the current situation, which is examined from two points of view: 1. The demand which is growing; 2. The supply.The trends in...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Jean Bigant
June 15, 1988
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Citation

Bigant, J. (1988a, June 15). Trends in international research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/trends-in-international-research


Research papers

There are as many deals as there are programmes

The paper shows that the accelerating changes in media and advertising practices have created an environment in which programme sponsorship will thrive. Based on a thorough analysis of the main strategic trends in Europe, North America and the rest...

Catalogue: ESOMAR Congress 1987
Author: Alan Morris
September 1, 1987
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Citation

Morris, A. (1987a, September 01). There are as many deals as there are programmes . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/there-are-as-many-deals-as-there-are-programmes-


Research papers

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Vanna Bonvini, Lia Colacicco
June 15, 1986
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Citation

Bonvini and Colacicco (1986a, June 15). Diamonds for men (DFM). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/diamonds-for-men-dfm-


Research papers

The facts of life

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing;- Consumers are changing;- The economy is...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
June 15, 1986
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Citation

Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-facts-of-life


Research papers

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Bo P. Kaiser
June 4, 1986
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Citation

Kaiser, B. P. (1986a, June 04). Assortment changes un food retail stores. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/assortment-changes-un-food-retail-stores


Research papers

Identifying sales potential and reasons for non-achievement

The rate of retail competition is going to increase more rapidly. The ease with which sales and share gains can be made will decrease rapidly. So the need is urgent to analyse potential more carefully, and to meet it. This requires a much deeper...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Jef Harris
Company: Harris Interactive (Europe)
June 4, 1986
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Citation

Harris, J. (1986a, June 04). Identifying sales potential and reasons for non-achievement. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/identifying-sales-potential-and-reasons-for-non-achievement