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Videos

The flip side of strategy

For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Kate Hammer
June 15, 2016
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Citation

Hammer, K. (2016a, June 15). The flip side of strategy . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-flip-side-of-strategy-


Videos

Improving the return on insights

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Tom De Ruyck, Erica Van Lieven
June 15, 2016
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Citation

De Ruyck and Van Lieven (2016a, June 15). Improving the return on insights. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/improving-the-return-on-insights


Videos

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
June 15, 2016
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Citation

Wright, D. (2016a, June 15). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend-


Videos

Life lessons from New Orleans jazz

In this unique presentation, Dr. Michael White will share some of the experiences learned during his forty year career in jazz. From concepts such as innovation, to the creative process in individual and collective improvisation, to reinterpretation...

Catalogue: Congress 2016: #WOW
Author: Michael White
June 15, 2016
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Citation

White, M. (2016a, June 15). Life lessons from New Orleans jazz. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/life-lessons-from-new-orleans-jazz


Videos

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment
Author: Lanier Pietras
Company: Google
June 15, 2016
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Citation

Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/taking-advantage-of-google-technology-to-measure-media


Videos

The past, present, and future of world building: An overview of the state of virtual reality

We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has already begun to change the entertainment,...

Catalogue: Congress 2016: #WOW
Author: Jennifer Duong
June 15, 2016
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Citation

Duong, J. (2016a, June 15). The past, present, and future of world building: An overview of the state of virtual reality. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-past-present-and-future-of-world-building-an-overview-of-the-state-of-virtual-reality


Videos

Reinventing convenience store food

Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store...

Catalogue: Congress 2015: Revelations
Authors: Alyssa Milton, John Berenyi
June 15, 2015
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Citation

Milton and Berenyi (2015a, June 15). Reinventing convenience store food. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/reinventing-convenience-store-food


Videos

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, John Crockett, Grant Miller
Company: IRIS Network
June 15, 2015
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Citation

Jamieson, Crockett and Miller (2015a, June 15). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions


Videos

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Diana Derval
Company: DervalResearch
June 15, 2015
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Citation

Derval, D. (2015a, June 15). Sensory profiling and product development. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/sensory-profiling-and-product-development