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Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020


Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
September 23, 2018


Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019


Masking for a friend

A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should...

Catalogue: Insights Festival 2020
Author: Monique Drummond
Company: Relish Research
September 16, 2020


Take a load off

The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Ashlee Gouldstone, Vicki Draper
December 12, 2018


Food science magic

Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Aylon Steinhart
Company: Eclipse Foods
June 18, 2020


Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019