Resources Library by ANA

Measuring multiple deprivation

As a result public discussion of social issues is now increasingly focussed not on the mass of the people, but on those suffering extreme misfortune. When concerned for this unfortunate minority concentrates on income, its members have been referred...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Richard Berthoud

August 1, 1975

Evaluating an ongoing income maintenance programme

A secondary analysis of an unemployment survey in Toronto was conducted for the Canadian Unemployment Insurance Commission. (U.I.C.).The survey was of particular interest to the U.I.C. because it provided data on financial adjustment and job search...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Bernard Portis

August 1, 1975

Evaluation process models

The choice or decision process of a consumer passes off along several stages. The general sequence of the stages in the decision process is: 1. problem recognition, the felt need for a product or a service; 2. decision to spend money on a product...

Catalogue: Seminar 1975: Market Modelling

Author: Willem Frederik van Raaij

June 1, 1975

The possibilities of utilizing large samples in the financial field

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: J. Buchner, T. Achelis

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

February 1, 1975

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Robert M. Worcester, Roger J. Stubbs

February 1, 1975

The possibilities of utilizing large samples in the financial field (German)

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: J. Buchner, T. Achelis

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

February 1, 1975

Factors affecting response rates in market research surveys

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Peter B. Hodgson

Company: Harris Interactive (Europe)

September 1, 1974

Consumer attitudes toward marketing activities

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Andreas Winkler

Company: GfK

September 1, 1974

A new method of copy-test evaluation

The aim of the analytical evaluations presented here is to make better use of the information contained in the copy-test data than it has been happening thusfar. Better use must be made of such information in order to obtain more exact indications...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1974